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Communication Strategy / Creative Direction

Still Mind Florida

A residential mental health treatment facility project combining website design, WordPress development, SEO strategy, research, editorial production, and brand communication.

Still Mind Florida residential mental health treatment website homepage

Still Mind Florida is a residential mental health treatment facility in Fort Lauderdale, Florida. My work brings together the website, organic search strategy, editorial system, and broader brand communication rather than treating them as separate deliverables.

I design and develop the WordPress website and structure its treatment, condition, admissions, and supporting content so visitors can understand the facility, its programs, and the next steps for seeking care. The work includes UI design, page architecture, WordPress implementation, and ongoing refinement of the site as its content and search footprint expand.

SEO strategy, research, and editorial production are central to the project. I research mental health topics and search behavior, develop and refine long-form educational content, and organize the relationship between commercial treatment pages and informational resources. The aim is to make the site useful as both a treatment resource and an organic search platform while maintaining a consistent voice across the website.

The project also includes brand communication: how Still Mind explains residential mental health treatment, conditions, facility experience, admissions, and related topics across its main pages and editorial content. Website design, WordPress development, SEO strategy, research, editorial production, and communication are managed as one connected system.